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You’re probably here because you want to start a business.

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The Launch Pad: Your Guide to Starting a Business

Welcome to The Launch Pad, your starting point for launching your business idea into the digital world. This guide distills over 12 years of experience in online marketing and business development to help aspiring entrepreneurs navigate their first steps in launching a business online.

Common Questions & Answers for Aspiring Entrepreneurs

1. How Do I Find a Business Idea?

• Answer: Start by identifying your passions, skills, and the problems you see around you. Think about what interests you, then ask yourself: is there a problem I can solve, or a gap I can fill? Don't worry about making it perfect at first—focus on generating ideas and testing them out.

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2. What Are the Steps to Validate My Idea?

• Answer: Before investing a lot of time and money, validate your idea by getting real-world feedback. You can start with a minimum viable product (MVP)—a simplified version of your idea. Share it with potential customers and gather insights.

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3. How Do I Create a Business Plan?

• Answer: A business plan is a roadmap that outlines your goals and strategies. It doesn't have to be long or overly detailed at first. Start with the basics: your value proposition, target audience, key activities, revenue streams, and costs.