The Lean Canvas is a one-page business plan that helps you visualize and test your business model. It is particularly useful for startups and entrepreneurs who want to quickly sketch out their ideas and assess their viability. This template helps you identify core components of your business, allowing you to iterate and improve. Below, you will find sections to fill out to create your own Lean Canvas.

Each section includes an example of an e-commerce business that sells custom phone accessories to guide you.

Section Guided Question Example Answer
1. Problem What key problems are you solving? People want to express their individuality through their phone accessories, but most available cases are generic and lack customization options.
Existing Alternatives Customers currently use mass-produced phone cases from big retailers or limited custom options from niche stores.
2. Customer Segments Who are your target customers? Young adults aged 18-30 who value personal style and customization.
Early Adopters Social media influencers and trendsetters who want unique phone accessories to match their personal brand.
3. Unique Value Proposition What makes your business unique? Fully customizable phone cases that allow customers to upload their own designs or choose from a curated collection of artist-created graphics.
High-Level Concept "Express yourself with custom phone cases that are as unique as you are."
4. Solution How do you solve the key problems? A simple online platform where customers can easily design their own phone cases or choose from exclusive artist collections.
5. Channels How will you reach your customers? Social media advertising (Instagram, TikTok), influencer partnerships, and an e-commerce website with SEO optimization.
6. Revenue Streams How will you make money? Direct sales of custom phone cases, premium designs for an extra fee, and artist collaborations with a revenue share model.
7. Cost Structure What are the main costs associated with your business? Production costs for phone cases, marketing and advertising expenses, artist commissions, and website maintenance.
8. Key Metrics How will you measure success? Number of custom phone cases sold, customer acquisition cost, repeat purchase rate, and average order value.
9. Unfair Advantage What gives you a competitive edge that can’t be easily replicated? Exclusive partnerships with popular artists and a proprietary online customization tool that makes the design process easy and fun.

Fill in each section of this Lean Canvas Template to map out your business model quickly. Remember, this is a working document—come back to it, revise it, and adapt it as your business evolves.